Design Management
This programme is taught in Czech only
Are you interested in studying something special? Would you like to combine creativity with management? Would you like to efficiently use design as a tool for innovations? Do you feel the increasing role of design in the context of enterprise competitiveness and prosperity? If so, then you may become a design management specialist.
Thanks to the knowledge of design development, its management in creative industry and the use of visual arts in the marketing mix, you will be able to coordinate the process of development, creation and implementation of design in companies. You will be inspired by many Czech managers, designers, marketers and profit from their experience and knowledge. You will have an insight and knowledge of production organization, marketing, marketing communications, project management and business innovation policy. You will get acquainted with advanced managerial accounting as well as principles of financial matters of organizations and public institutions. You will be able to analyse the market position of an organization and evaluate the opportunities, for example, to redesign a product and have it launched in the market.
In the course of your studies, you will study at least one special subject in English.
Which course units can you look forward to?
- Design Management
- Product Design
- Aesthetics
- Strategic Management
- Applied Marketing Research
- Atelier Internship
- Business Innovation Policy
- Marketing Communication
- Management in Creative Industry
- Current Trends in Design
Each study programme is supplemented by an offer of compulsory optional subjects. This enables the student to profile in the specific field of study.
Where can you work after completing your studies?
- Creative manager in marketing agencies
- Team member cooperating on development of a product for B2C sector
- Specialist responsible for development of design in the marketing department of a company
- Junior/senior design manager in design departments or studios
- Own business – advertising, communication or marketing agency, or a start-up of a different type with high value added due to design